Improving your Instagram ads just got easier in this week’s social media news

Phew, there is so much happening all the time in the social media universe, it can feel impossible to keep up. We’ve got you covered though, and have collated some of the recent top headlines including updates to Instagram ads.

Join in the conversation with us over in our Facebook group, we’d love to see you there to talk all things social!

How to test your way to better Instagram Ads (and conversions)

Want better results from your Instagram ads? Wondering how to optimise your top-performing Instagram ads?

In this article, you’ll find a comprehensive process to test your Instagram ad campaigns and scale your results.

Read more from Social Media Examiner.

Facebook announces the next stage of its eCommerce push

In line with its growing eCommerce focus, Facebook has announced a range of new shopping and discovery tools, including Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram which looks very familiar.

Read more from Social Media Today.

Quick and easy guide to targeting options on LinkedIn

Sharpening your ability to target the right audience when they’re motivated to act is as important as the content you share. Match the ideal marketing message to the proper people at the crucial decision-making moment and voila — you’re in a position to drive action. 

LinkedIn’s powerful targeting tools come with unique benefits, like simply being on LinkedIn in the first place. It’s where more than 700 million members worldwide network, advance their careers, and connect based on who they are and what they do professionally. But with such a vast audience to choose from and so many variables to consider, where do you start? And how do you zero in on what can seem like an ever-moving target?

Check out this highly tactical yet easy-to-follow quick-start tutorial with simple setup and visual guides. 

Read more here from LinkedIn.

Image: LinkedIn

TikTok reminds brands "Don't make ads, make TikToks"

It's been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: "Don't make ads, make TikToks".

After a year of pushing for brands to join the platform, now TikTok has published a new post reiterating their original advice and shedding more light on what it really means to "make TikToks".

Read more from Social Media Today.

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

-----

? Grab yourself a Maybe* account and join the conversation. It's a powerful but easy to use social media management platform that helps you increase traffic and sales.