by Amy RountreeFrom seasonal Instagram live shopping events to the latest insights on Social Media use since Covid 19; we've rounded up the latest new developments in the social media world this week so you don't have to!
Take a look at our collection of recent social headlines, and why not join in the conversation with us over in our Facebook group, we’d love to see you there to talk all things social.
Instagram has announced a new series of celebrity-led live shopping events, as it continues to expand its eCommerce horizons, and ideally, evolve user behaviour in the app. According to Facebook’s own research, consumers are increasingly keen to try out live shopping, with 89% of people expressing an interest in the option.
LinkedIn has analysed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.
Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.
See the full stats round up on how social media marketing has changed since Covid 19.
Soon, your main Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed in a full-screen, swipeable UI, ala TikTok, as the platform works to keep up with evolving usage trends, and stop the flow of users migrating to the short-form video app.
