by Fiona BeckettSocial media moves fast! From new Pinterest Shop features, the latest updates to Instagram Live and the Manychat partnership with Instagram, we’ve collected this week’s latest social media news so you’re bang up to date.
Join in the conversation with us over on Twitter & Facebook (@Maybetech) and Instagram (@wearemaybetech) and in the Make Social Media Work Facebook Group.
Pinterest is launching new tools for merchants to curate, feature and measure their products to drive inspiration and sales as growth of the platform continues its rise in popularity.
Find our more here.
New ways to set up shop on Pinterest
Facebook has launched a new podcast called 'Boost My Business', which will feature interviews with various business leaders and small business owners to share insights, opportunities and tips that will help others succeed on Facebook's platforms.
Read more here.
The new ‘Boost my Business’ Podcast.
Shopify merchants will be able to create, run and optimise their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok For Business Ads Manager at their disposal.
Read more here.
TikTok has partnered with Shopify
According to a Yotpo survey, 89% of Instagram users have bought something they first saw on the platform. Instagram’s partnership with ManyChat will help eCommerce and direct-to-consumer businesses manage customer conversations at every stage of the buying cycle, from pre-purchase inquiries to post-purchase support.
Read more here.
Manychat and Instagram
Everyone on Instagram will soon be able to go live for up to four hours! People will also be able to view their own live streams in their private archive, similar to Stories and Posts, for up to 30 days after they air. They can choose to download the content and post it elsewhere. Finally, Instagram is adding a “Live Now” section to IGTV where people will find content to watch live at that moment.
Read more here.
New Instagram live updates
