by Amy RountreeIt can be a crazy task to try and keep up with the ever-evolving world of social media. So, we’ve pulled together some of the top, recent headlines.
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Instagram has launched a first live test of the capability to publish feed posts from the desktop version of the app, with a small group of users now able to access the full suite of upload and posting options. Some users are now seeing the desktop posting "+" icon in the top bar of instagram.com. When clicked, that then enables users to upload images or videos directly from their PC hard drive.
Read more from here.
Image source: Matt Navara, Twitter
Facebook has announced a host of new shopping and discovery tools; the most prominent of which is Shops on WhatsApp, which will enable businesses to present their entire Shop within the messaging app, giving users another way to find relevant products, and connect with the business for more info.
More from Mark Zuckerberg here.
Image source: Shops on WhatsApp
Mini (but useful) update alert! Twitter has updated their Spaces feature to display the names of speakers that have already been added to a Space, along with a count of how many more speakers you can add into the existing free slots. Twitter Spaces can currently facilitate up to 11 speakers (including the host) within a Space.
Image: @TwitterSpaces on Twitter
In a bid to increase options to advertisers utilising video ad campaigns, Twitter has introduced a 15-second view bid unit, calling it ‘A new way to buy premium video views on Twitter’.
According to Twitter, the new feature exists ‘To better meet the needs of advertisers who rely heavily on quality video views and video completion rates, we’re rolling out a ‘15-second (15s) view’ buying model that prioritises for engaged, longform views on their content. This new bid unit is built to optimise for delivering 15-second or completed views, whichever comes first, and early testing has shown that it drives Twitter’s highest video completion rates yet.’
More from Twitter here.
Image source: Twitter
Instagram says reception to its “suggested posts” feature has been so positive that it’s launching a new test: this time, suggested posts will be mixed throughout your primary feed, sometimes ahead of photos and videos from people you follow. Though the change is only a test for the time being, it suggests a shift in the way the platform will operate in the future.
Image source: The Verge
