by Amy RountreeSocial media is a busy world, and the past week has been no different. So, we’ve pulled together some of the top, recent headlines, from Twitter’s test of adverts in their Fleets feature, to Facebook’s steps to tackle misinformation, and more.
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Twitter has announced plans to test out a series of ads within Fleets - its take on the popular Stories format. It looks as though the ads will closely resemble those in Instagram and TikTok, with a full-screen vertical advert and a call to action at the bottom.
Read more from Twitter here.
Image source: Social Media Today
In a further bid to increase awareness and reduce the spread of misinformation via its apps, Facebook has introduced new information alerts and increased individual user penalties. Those distributing content flagged as false by Facebook’s fact-checking teams could get slapped with a fine. Facebook say they “want to give people more information before they like a Page that has repeatedly shared content that fact-checkers have rated, so you’ll see a pop up if you go to like one of these Pages.”
More from Facebook here.
Image source: Facebook
Only in the US for now (but we’re sure it won’t be long before it rolls out to the rest of the world); Instagram has launched a new feature to its shopping section called Drops. A newer e-commerce trend, Drops aims to help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. For retailers already using Instagram’s eCommerce tools, you’ll need to use the ‘Product Launch’ feature over in Facebook’s commerce manager, and you should be able to access stickers and reminders about your new products to share over Reels and Stories to get a bit of buzz going with your followers.
More from TechCrunch here.
Image: Screenshot of Drops on Instagram
June is Pride Month and TikTok has announced a range of new initiatives and tools to help users take part in celebrating the LGBTQ+ community and promoting creators within the app, as well as donating £350K+ to organisations that support the LGTBQ+ community.
Image source: TikTok
Despite starting tests for a Dark Mode version of LinkedIn a couple of years ago, the feature hasn’t yet materialised on the networking site. From the looks of it though, things may be about to change for its web version… watch this space...
LinkedIn is working on Dark Mode for web pic.twitter.com/tkNe60SAxW
— Jane Manchun Wong (@wongmjane) June 2, 2021
@wongmjane on Twitter
