What’s new in social media this week – from shopping tags in Instagram posts to tweeting your voice…

There’s so much going on every week in the world of social media, that we thought we’d save you a little time by collating all the good stuff. 

We’d love to hear what you think and if you’ve used any of these new features - join in the conversation with us over in our Facebook Group.

You can now Tweet your voice!

Twitter is where you go to talk about what’s happening. Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. 

So Twitter is testing a new feature that will add a more human touch to the way we use Twitter – your very own voice.

Creating voice Tweets will be available to a limited group of people on Twitter for iOS to start but in the coming weeks everyone on iOS should be able to Tweet with their voice.

Recording a voice Tweet - Twitter

Instagram adds new features for Pride Month, including rainbow hashtags

Instagram will make all Pride-related hashtags appear in rainbow color gradient in-stream, while it's also adding rainbow stories rings for stories that use these hashtags. Read more - Social Media Today

Twitter is working on a way for people to request a blue checkmark, again

Twitter is planning to give users a way to request account verification. What this means is that regular folks (not just celebs) will be able to ask Twitter to give them a blue checkmark to verify that they are, in fact, themselves. Read more

Facebook helps us understand how they use machine learning to deliver ads

Facebook helps us all understand how they deliver value through ad auctions that use machine learning to determine which ads to show to people on our apps. 

They explain that they determine which ads to show people based on two main factors: audience targeting selected by advertisers and the results of our ad auction. Read more

Image from Facebook 'Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?'

Instagram 'likely to overtake Twitter for news' as young people turn to social media for latest updates

Instagram is likely to overtake Twitter for news over the next year, as young people turn to social media for the latest stories, a new report has found.

The latest release of the Reuters Institute Digital News Report reveals the rapid changes in the way people are engaging with news stories and the organisations that research and report them.

It shows that trust and engagement with traditional news sources is falling, particularly among young people. More and more, they are moving to various platforms, including social networks, it found. Read more

Instagram tests shopping tags in post captions

As Instagram looks to make eCommerce more of an emphasis, it's testing a range of new, in-stream shopping tools, including Shops and the expansion of shopping tags

Some Instagram profiles now have the ability to add product tags in their post captions, which, when tapped, take you through to a shoppable product page. Read more 

You may have noticed this on some accounts - images, Matt Navarra (via Social Media Today)

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