A number of key retailers have released their financial results following the all-important Q4 and Christmas trading period. We worked with JLL to combine leading retailers' Christmas trading data with their social media ranking, compiled by the patent-pending Maybe* platform.
Some retailers such as John Lewis, who reported a 1.4% rise in sales year on year, and Next who lay claim to a period boosted by online sales, have done well. Others have struggled.
Among the doom and gloom, there is some optimism, but overwhelmingly the picture being painted is still one of uncertainty and a challenge for the British High Street.
For those businesses who continue to grow, some of their success is attributed to a growing investment in digital and social media.