Black Friday has become a shopping event that drives headlines and attracts more attention every year. Most Black Friday and Cyber Monday reports focus on retailers; looking to their challenges, expectations, and results. But what are consumers’ attitudes towards the biggest annual shopping event of the year?
A Maybe* chatbot delivered nearly 10,000 insights into what shoppers really thought about Black Friday and Cyber Monday.
Exploring consumer sentiment and intentions, how consumers shop, what they bought, their impressions of the discounts, and whether they made purchases in-store or online, the chatbot used AI to understand how people feel about these key shopping days.
For example, the study found that Cyber Monday is not nearly as popular as Black Friday: People are 198.3% more likely to buy something of Black Friday than Cyber Monday.
And when asked if they felt the deals this year were better, the same, or worse than in past years:
- 28.9% said better
- 48.8% said the same
- 22.3% said worse