by Amy RountreeSeasons greetings, yuletide joy. Well, we’ve made it this far and it’s finally time for everyone to gift themselves a little sparkle. Adding festive cheer to social media posts gives shoppers a little shot of festive spice in their step and improves place sentiment. If you're creating content about your local business, you need to make sure it's localised, and as glitzy as tinsel.
Every week we make a virtual stop in a town across the UK to sniff out the best in social media. This week we’re off to the Isle of Wight. Let’s find out what the Isle of Wight’s High Street’s social media best looks like and how businesses are engaging customers.
Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.
