If you're stuck for content inspiration and social media tips for shopping centres, then we have you covered. We've taken a peek at some of the most successful social media posts by both destination and local shopping centres. See what the best tactics for shopping centres are, and replicate the technique yourself by trying out a few of the winning tactics.
Content inspiration for shopping centres on social media
by Kate WhittingtonWest Quay
This post from West Quay has a healthy amount of engagement. Competitions are a brilliant way for social media accounts to reach a much wider audience.
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The Park Centre
The Park Centre are also boosting their engagement with a competition on Facebook. The centre has teamed up with some of its retailers where the voucher can be used so not only are they increasing engagement for themselves, but they are also supporting their tenants. Win Win!
Victoria Square
Victoria Square is one of Northern Ireland’s favourite shopping centres. This Instagram post introducing one of their new additions to the centre stirred up a lot of excitement with their followers.
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The Bullring
The Bullring in Birmingham features in the list of the best shopping centres on social media with this exciting video showcasing their Chinese New Year celebrations. Video is increasingly preferred by social media users so experiment with Instagram Stories and Reels to help you drive engagement.
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Trinity Square
This simple Facebook post from Trinity Square shopping centre in Gateshead alerting shoppers to a new sushi counter went down a storm with almost 300 comments from excited followers!
Manchester Arndale
Manchester's Arndale centre got in on the veganuary action by showcasing their F&B tenants offering up some mouth-watering plant based treats.
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Westfield London
As Europe’s biggest shopping centre, it’s no surprise to find Westfield London serving up some content inspiration for shopping centres. This post sees them partner with a café to offer shoppers a special offer.
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The Ridings
The Ridings took a creative approach to running a competition. They found one of the most interesting national appreciation days - bubble wrap - and hid a prize in it. The centre invited shoppers to guess the prize by commenting on the post for a chance to win.
The Royal Exchange
The Royal Exchange triples their engagement with a giveaway post. Smaller shopping centres on social media have to compete with larger destination shopping centres, so giveaways can help you cut through and reach customers who may otherwise choose to go elsewhere.
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Chelmsley Wood
Another post, another competition. This one from Chelmsley Wood Shopping Centre went down a storm with followers on Facebook, all wanting to get their mitts on a fabulous New Look bundle. This approach is a great way for shopping centres on social media to partner with their tenants to engage shoppers.
Key takeaways
- Competitions, offers and giveaways are a great way for shopping centres to widen their audience and increase their engagement.
- The top shopping centres on social media entice their customers to visit by using social media to keep them up to date with what’s on offer from tenants.
- The best social media platforms for shopping centres are Instagram and Facebook.
- As always high quality pictures and video content are a must for a successful Instagram account.
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