Maybe* reveals the best bike shops on social media and their best posts. The insight shows the businesses who are most successfully engaging and selling to cycling fanatics. See what the best bike shops are doing on social media and replicate the technique yourself by trying out a few of their winning tactics.
Discover the best bike shops on social media and get their winning tactics
Stanton Bikes
Stanton Bikes design, engineer and finish all their bikes at their HQ in Derbyshire. They are a true local bike shop and by the look of their social media they do a great job of engaging their customers.
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Bike Active
The best bike shops post pictures of… you guessed it, bikes! Bike Active’s Instagram feed is full of drool-worthy set ups, and with over 30k followers they are giving the bike fanatics what they want.
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Halfords
Halfords have a strong following across all of their platforms and receive the most engagement from Instagram and Facebook with an even split of car and bike content. The car content receives the most engagement on these platforms.
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Evans Cycles
Evans Cycles is another bike shop giant and this video is a brilliant way to showcase a new product to drive engagement, and reach.
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The Woods Cyclery
The Woods Cyclery is a thriving independent bike shop in Lyndhurst. Local bike shops are often a staple of the community as we can see here with this popular community event they have arranged.
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Cycle Gear
Cycle Gear Halifax is a hugely popular independent bike shop within the community. They invite customers to test ride new bikes and make sure hashtags on posts appeal locally as well as to cycling fans.
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Ribble Cycles
E-Bikes are a hot topic in the bike world and by starting a discussion about it on this Instagram post Ribble Cycles increased their engagement massively.
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Blazing Bikes
Blazing Bikes is another thriving independent bike shop who pride themselves on extensive bike knowledge. Like many others they keep it simple on Instagram and let their products do the talking.
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Chain Reaction
Chain Reaction post varied content across their platforms, catering to different audiences. Their Instagram is predominantly polished images whereas their Facebook is more light hearted and features funny memes that create a lot of engagement.
Wiggle
Wiggle are big players in the bike, run and triathlon world and, like the other top ten bike shops on this list, receive the most engagement from Instagram and Facebook. This post on Instagram is inspiring their followers to think ahead to their challenges for the year ahead.
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Key takeaways
- Instagram and Facebook are the best platforms for bike shops on social media.
- The top independent bike shops use social media to get involved with the local community as well as reach a national audience.
- Let the bikes take centre stage on your Instagram feed.
- Start a conversation about a relevant, current topic on social media to spark some engagement on your feeds.