Exploring Knowle High Street through Maybe* Place Insights

How many businesses in Knowle have social media accounts?

Maybe* Place Insights shows us that 45% of businesses on Knowle High Street marked in orange have social media accounts. This is just 10% higher than the wider Solihull area who look pretty in pink.

Maybe* Place Insights showing the number of businesses in Knowle and the surrounding areas

How many businesses in Knowle High Street post to social media everyday?

Of those 45% of Knowle’s businesses, an average of 26% of them are active every day. It gets a bit higher through the week, but on weekends the social media tumbleweed blows a little harder. it's pretty much the same story across the businesses within the entire Solihull local authority area. Something businesses in the area collectively could improve if they want to engage with the mass of consumers on social media channels during the weekend.

More activity on a more regular basis, and creating posts using relevant place hashtags helps all businesses in a place benefit… but more on that coming right up.

Maybe* Place Insights showing the number of businesses in Knowle High Street active on social media on a daily basis compared to Solihull and nearby locations

How many posts to businesses make and how engaging are they?

Unsurprisingly, Knowle High Street businesses make up a smaller amount of daily posts, because they are a smaller area than Solihull. Knowle High Street businesses tweet, gram and Facebook about 700 posts per day, about 13% of all the content that Solihull socialises.

Daily engagements in Knowle are in the thousands and equate to about 1% of all that Solihull achieves. To increase engagement the businesses in Knowle could follow the lead of some of the great examples of Knowle businesses who are knocking social out of the park, such as KFL Fitness and Therapy featured below.

Maybe* Place Insights showing the volume of social media posts by businesses in Knowle High Street, Solihull and others on a daily basis and the engagement with them

What was Knowle’s best performing social media post?

We’ve used the Maybe* Best Post In A Place tool to find Knowle High Street’s best post on August 3. Why August 3? Well why not.

We’ve all been looking to get fitter over lockdown, or maybe were just itching to post-lockdown. KFL Fitness and Therapy shows Knowle how.

Loaded up with top tips, several different tutorials images and a shed load of fitness fanatical hashtags make the most engaging and motivating. We feel healthier just looking at it!

 

View this post on Instagram

 

A post shared by KFL Fitness And Therapy (@kflfitnessandtherapy) on Aug 3, 2020 at 10:59am PDT

What conversations do Knowle businesses create?

Knowle High Street creates a buzzing conversation. The chat coming out of it is interesting and varied. Much content is tagged as Knowle, Visit Knowle, and even shows props for the wider Solihull area. All this demonstrates pride in place. Solihull’s conversation tells much the same story. Both conversations see hashtags around hair, fashion and supporting small businesses cropping up.

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Knowle High Street and Solihull across social media