Whether we're in or out of a lockdown, it's important to find alternative ways to serve your customers, just in case restrictions are tightened and you find yourself unable to trade traditionally. You can do this online, over the phone, and even via video conferencing or streaming services. It’s time to get creative, and while you might be doing something new, these options will continue to benefit your business in the future.
Every week we make a stop off in a town across the UK to sniff out the best examples of social media. This week we’re off to Great Dunmow, where business social media use is bang on trend with the UK average. Let’s find out what the Essex town's best looks like and how businesses are finding alternative ways to serve customers.
Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.
Restricted? So what! Finding alternative ways to serve your customers
by Amy RountreeHow many businesses in Great Dunmow have social media accounts?
Maybe* Place Insights shows us that 28% of businesses in Great Dunmow have social media accounts. This is in line with the national average of 28%.
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How many businesses in Great Dunmow create social media content everyday?
Of those 28% of businesses, 18% of them are active every day. But at weekends this drops as low as 12%.
How many posts do businesses make and how engaging are they?
Great Dunmow businesses create an average of 180 pieces of social media content per day. Engagements average about 6,000 per day, which is approximately 33 per post. That's great going!
The engagement rate is decent too, so all Great Dunmow really needs to do is become more active on a daily basis and ensure consistency through the weekends.
What is Great Dunmow’s best social media content?
We’ve used the Maybe* Best Post in a Place tool to find Great Dunmow’s best post on Saturday November 14.
Dunmow’s Emporium is a wonderland of interior stylings and homeware. During lockdown the business offered a call and collect service enabling them to stay connected to customers and to encourage them to shop local.
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What conversations do Great Dunmow’s businesses create?
Great Dunmow businesses are clearly an active bunch. Although the place hashtag for Essex sits at the heart of the conversation, the surrounding chatter is dominated by yoga and gymnastics for toddlers conversation.
This content landed well during lockdown #2 when businesses need to provide home workouts and activity via services like Zoom to help keep people moving across the area.
What’s the tone of the conversation?
Great Dunmow’s conversations do stray towards the neutral rather than the positive. This is easily impacted by overusing links in social media posts. Make sure the copy, captions and explainer text in all your posts is perky and inspiring.
Key takeaway
Whatever the restrictions you're working under, it's important to continue to serve your customers in a raft of ways. Click and collect, call and collect for retailers enable you to continue to trade, while for businesses like yoga studios or gyms, offer your services via Zoom, or Facebook Live, or Instagram video.
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