by Amy RountreeNottingham ranks 5th in Maybe*s benchmarking of UK towns and cities for social media performance with 59% of its businesses having social media accounts, and 26% of them actively posting.
Nottingham offers local and tourists plenty to entertain themselves with, so Maybe* has profiled leisure and tourism businesses to understand what the city has been sharing with the community.
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My Nottingham is the social media presence for Nottingham City Council and showcases the best of the city’s venues and events for exploration and entertainment.
With almost 154,000 followers, the council is active across Facebook, Twitter and Instagram. Thanks to a great engagement strategy the organisation encourages the community to tag their own posts with #mynottingham. This enables the council to reuse endorsements and inspiration from real people rather than simply prioritising their own messages.
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Getting about town is the name of Nottingham City Transport Travel Centre’s game, and it takes moving Nottingham’s tourists and commuters along smoothly very seriously. Updates on traffic, closures and timetables form the basis of its social media strategy but it also provides some fun for its passengers.
Oh and for extra cuteness with its community spirit, the centre also sponsors the training of guide dogs. Meet Henry who single-handedly drove the most engagement for the organisation, closely followed by Santa who is taking sustainability and his environmental responsibilities on board.
Introducing our fifth sponsored Guide Dog puppy, Henry!
Born in October, Henry has nine siblings and is now in the early stages of puppy training, to prepare him for Guide Dog Training Classes next year. pic.twitter.com/gU53C0sl02
— Nottingham City Transport (@NCT_Buses) December 20, 2019
The Nottingham Playhouse has been hosting drama, dance, music and comedy since 1948. With 31,000 followers across Facebook and Twitter, The Playhouse uses its social media voice to share its programme of events and workshops, charity endeavours, and all the “he’s behind you” behind the scenes fun.
Our fantastic audience from tonight’s performance of our legendary #PlayhousePanto.
Sleeping Beauty plays until Sat 11 Jan - see you there? pic.twitter.com/wT7YnHMdpo
— Nottingham Playhouse (@NottmPlayhouse) December 11, 2019
The Broadway cinema is Nottingham’s independent cinema. Active on Facebook, Instagram and Twitter, the cinema shares its programming which includes the latest releases as well as classic films and indie films to offer a point of difference from the multiplexes.
In addition the cinema offers more than just pick and mix to delight their patrons palates, with a gram worthy brunch menu to salivate over.
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One of Nottingham’s most popular tourist attractions is the National Justice Museum and City of Caves, a network of caves that dates back to the dark ages. The museum keeps its followers up to date with the latest coming and goings, murder mysteries, and exhibits of note.
Helena Normanton, the first woman to practise as a barrister in England, was born #OnThisDay in 1882.
She campaigned for women's equality and became the first married woman in Britain to have a passport issued under her maiden name pic.twitter.com/Ngv8dFsAxW
— National Justice Museum (@JusticeMuseum) December 14, 2019
It’s only rock n roll, but we like it. The legendary music venue has hosted REM, The Ramones, Guns N Roses, Grace Jones, Oasis, Nirvana and David Bowie.
Going strong since 1980, Rock City remains a draw for those with a penchant for killer guitars, all showcased across its social media accounts.
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