The team at Doncaster Council have been smashing their social media content out of the park since the early days of lockdown. They caught ours, and Twitter's, attention with their refreshingly humorous approach to explaining complicated lockdown restrictions through funny GIFs. Hilarity and some much-needed light relief ensued.
Social Media is a tough gig for councils who are often tasked with delivering unpopular news, and heavy hitting topics, but six months on, Doncaster Council is still nailing it. Here we explore the Council's cross-channel social strategy strikes the balance between essential and engaging social media content.