Earlier this year we took a look at the social media performance and engagement of Topshop, Boohoo and Missguided. We learned that Boohoo was outshining its high street rival Topshop in the engagement stakes. But our story up until now had not included the social media platform favourite of fashionistas, Instagram.
Maybe* has taken a look at what else we can learn by examining the posting and engagement data through July 2019 on Facebook, Twitter and Instagram, and we’ve added Primark and River Island to the mix.