Recent data shows that from June to August 2019, footfall on the UK High Street dropped by 3.1%. (Springboard). This comes as more worrying news for high street retailers and shopping centres who are fighting against a tide of store closures, administrative proceedings, and uncertain futures.
With this in mind, Maybe* listened to the online conversation created by and about 20 UK shopping centres throughout August and early September 2019.
In our four-part blog series, we explore whose social media strategy is landing with shoppers and successfully engaging them with their offerings.
To begin, we profiled 15 of the UK’s shopping centres and took a look at the size of their social media following, the amount of posts they create, the total amount of engagement on those posts, the average engagement per post, and the average engagement per day.