In our last post about gifting we explored the importance of positivity and personality in messages from gifting retailers. With the Christmas and Valentine’s gifting season out of the way and Mother’s Day hot on Cupid’s heels, we have revisited the conversation to see what new trends are emerging.
Maybe* listened to the online conversation about gifting and present-buying across Facebook, Twitter, and Instagram. We discovered which platform drove the most engagement and which platform delivered the most positive sentiment during January and February 2020.
Social media monitoring gives insight that will help you to identify positive conversation topics you can engage with, benchmark yourself against your competitors and improve your own content.