How to connect with people through influencer marketing

by Jess Savage, Creative Manager

The global Influencer marketplace is currently worth $1.6Billion and by the end of 2019, it’s set to skyrocket to $2.38B, according to Statistica. But what is influencer marketing and how can you guarantee you’re getting your money’s worth?

In short, Influencers are people who have a large and/or loyal online audience, most commonly found on Instagram. For a fee, Influencers will share products and brands with their followers, encouraging people to buy them.

However, not all Influencers are created equal. The Maybe* platform can help any organisation weed out the good from the bad, knowing you’re getting value from your investment, hitting the right audience, and seeing the results you need.

Take RAW Sports, a Maybe* client who sells their own brand of sports and leisure wear. As RAW Sports appeals to those with an interest in extreme motorsports, an ideal fit for their audience is Graham Jarvis, the Extreme Enduro rider. We used a chatbot to engage Graham’s audience and get them excited about the RAW brand.

Try it for yourself. Click on the Facebook post, check out the results, and add a comment to trigger the chatbot.

"Watching people interact with Graham’s posts was explosive. Our next step is to introduce Graham’s audience to his new product range, and we expect an equally impressive result."

- Emerson Osmond, CCO, Maybe*

How to connect with people through influencer marketing

"Watching people interact with Graham’s posts was explosive. Our next step is to introduce Graham’s audience to his new product range, and we expect an equally impressive result."

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