If you are looking to improve your own content and drive better engagement and ultimately sales, you have come to the right place. The Maybe* Best Post tool allows you to draw inspiration and learn what works best on social media for every retailer in any place across the UK. We can even show you how to narrow down all those pieces of social content by sector. We’re off to North Somerset to find out how businesses in the area have been utilising Instagram to stay connected and drive direct sales.
How to drive more traffic and sales from Instagram
by Amy RountreeWhat was the best performing post?
We’ve used the Maybe* Best Post tool to find North Somerset’s best post.
Vintage Abs is an independent clothing business with a focus on sustainability and recycling and upcycling clothes.
The Instagram post features ideas for styling featuring multiple items from the store. The post is clickable and shoppable so that customers can easily buy the items they see in the post. Plus, a link to the store is given on every post. The business has a Shopify site so they don't limit themselves to the local conversation.
View this post on Instagram
Key takeaway
The consistency of Vintage Abs content means it is always recognisable as the brand's no matter what platform it's used on. Knowing what calls to action to include on each post will ensure you can drive the behaviour you want to see the most.
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