How to meet your KPI’s through conversation

userby Erin Barrett, CXO

Conversations happen all the time online, between friends and between strangers. People discuss their impressions, experiences, and their interactions with businesses and organisations of all types.

Smart businesses and organisations listen to these conversations and know the value of participating in them.

The Maybe* platform listens to all of these online conversations and uses AI to draw out insights. The platform allows you to see which conversations are positive and which are negative, allowing businesses and organisations to join in the right conversations and understand what types of content are resonating with their audience.

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"We have seen clients use the power of conversation and the Maybe* platform to sell out events, design and launch new products, and exceed sales KPI’s.”

- Polly Barnfield OBE, CEO, Maybe*

Here are three different businesses who are using conversation to meet their goals:

Keith Scarrott

Cheltenham based luxury shoe retailer, Keith Scarrott, used the Maybe* platform to create a highly targeted Facebook ad that reached over 4,000 people local to Cheltenham and told them about a sale they were launching in store. On the morning of the sale, they were met with a queue of shoppers, excited to come in and shop.

Sara Da Silva

Boutique fitness apparel brand, Sara Da Silva, used the Maybe* platform to engage their audience around a new design of leggings they were going to launch.

By starting a conversation with their audience and asking what colour leggings they would like and which size, Sara Da Silva was able to launch a product their audience felt truly invested in. On the day of launch, their online conversion rates went through the roof, resulting in a sell out in 15 hours.

Ark Babyfirst Innovations

Launching a new product in an already crowded marketplace requires niche insights to ensure success. Ark approached us with their “Baby-First” concept, which they were applying to build a market changing pushchair.

They wanted to ensure they were launching a pushchair that not only met baby's needs but also that of the parents. By reaching out to over 225,000 people, Ark was able to listen to parents’ concerns and desires and create a pushchair set to disrupt the market.

The insights we collected ranged from statistical nuggets to thousands upon thousands of responses from parents, all invested in and excited for the launch of Ark’s revolutionary pushchair.

For example

  • 64% of new parents and 79% of expectant parents have considered the effects of pollution when out walking with their babies in cities.

 

  • 100% of all parents asked like the idea of the canopy being built in

 

  • 96% of parents said they would pay more for naturally fire retardant materials (over chemically fire retardant materials), with 15% of new parents and 28% of expectant parents saying they would pay up to 75% more

 

  • “Lightweight strong durable but has to maximum amounts of comfort been also help regulate body temps” Jack

 

  • “Because my daughter's health is important to me and I want to protect her in every way possible so a company that has thought about it and designed a product around it to help protect her is something that would sell it to me” Linzi

 

  • “I think toddlers and babies are particularly at pollution risk, because of their height, both in a pushchair and walking.” Karen

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