by Amy RountreeThe number of consumers active on social media is increasing dramatically. This means there's a captive audience for businesses looking to promote services, sell products or drive footfall. But are they maximising the opportunity?
Our data tells us that businesses that are embracing social media to engage with customers and other businesses are better placed to survive and recover from the impact of the pandemic while building loyalty and sentiment with their customers.
Maybe* is committed to supporting local recovery across the UK, so each week we virtually visit a different town to show exactly how businesses there are using social to its best. This week we’re off to Knowsley, where unfortunately business social media use is lower than the UK average. Nonetheless, businesses in the Merseyside town are doing an inspiring job at staying connected to customers despite being under local lockdown restrictions at the highest level.
Maybe* Place Insights tool allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.
