How to use Instagram video to drive social media engagement and intrigue

userby Amy Rountree

Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. So to demonstrate how you can apply this to your own place, we've taken a  tour of the charming Cotswold town of Tetbury to see how active businesses are there, how engaging they are, and what topics of conversation inspires Tetbury. We also unveil the town's best performing post - there's more than a hint of the Gram about it! 

Maybe* Place Insights allows you to compare up to five locations so you can also see how Tetbury’s output and efforts compare to other towns and places in the nearby area.  Have a read and then why not try Place Insights for your town?!

How many businesses in Tetbury have social media accounts?

Maybe* Place Insights shows us that 50% of businesses in Tetbury marked in pink have social media accounts. This is 10 times higher than the UK average post COVID-19 lockdown measures. Tetbury is in great company, Cirencester see’s 59% of businesses with social media, while neighbouring Stroud goes strong with 52%.

Maybe* Place Insights showing the number of businesses in Tetbury and some of the surrounding areas

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How many businesses in Tetbury post to social media everyday?

Of those 50% of Tetbury’’s businesses, an average of 22% of them are active every day. Unlike some other places in the UK which experience a heavy drop off in usage at weekends, Tetbury and the surrounding towns and places, are more likely to slow down on social on a Monday.

Staying highly active through the weekend when more customers have free time is a great idea, providing of course you are equally free to respond and engage.

Maybe* Place Insights showing the number of businesses in Tetbury active on social media on a daily basis compared to nearby locations

How many posts to businesses make and how engaging are they?

Tetbury businesses take to Facebook, Twitter and Instagram to create 250 pieces of content per day. Those 250 social posts earn approximately 500 engagements. That’s about 1 or 2 engagements per post.

Maybe* Place Insights showing the volume of social media posts by businesses in Tetbury and others on a daily basis and the engagement with them

What was Tetbury’s best performing social media post?

We’ve used the Maybe* Best Post in a Place tool to find Tetbury’s best post on Tuesday August 18.

Instagram is not just for the kids and Tetbury’s Moloh proves it. Whether you’re playing with vid on the grid, Stories or Reels, then Insta’s video options are worth spreading the joy with.

Moloh’s charming boutique loves its Blue blood, military heritage classics complete with quirky little twists and makes no apologies for it. Bringing the product and store to life with a little pomp and circumstance just may well inspire you to break out the bunting.

 

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A post shared by moloh (@molohtetbury) on

Discovering Tetbury’s best performing post

What conversations do Tetbury’s businesses create?

Tetbury businesses show their place love by using the  #Tetbury hashtag. Equally the local #Cotswolds tag also appears.

Another strong theme to emerge is the local businesses’ arts and culture heritage, as well as it's clear intention to inspire.

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Tetbury across social media

Key takeaway

Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. Businesses in locations will share customers, so by demonstrating the topics most frequently used in a place, and triggering engagement, everyone can get in on the action driving footfall and ultimately boosting sales. 

WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Tetbury's independents with the Maybe* team

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables independent businesses make social media work for them.

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