Independent fashion retailer fuels social media engagement

How many businesses in Epping Forest have social media accounts?

Maybe* Place Insights shows us that 30% of businesses in Epping Forest marked in orange, have social media accounts. Loughton storms ahead in the local area, with 42% of its businesses active.

Maybe* Place Insights showing the number of businesses in Epping Forest and some of the surrounding areas

How many businesses in Epping Forest post to social media everyday?

Of those 30% of businesses, 32% of them are active every day. This drops off at the weekend. With an extra day off for the August Bank Holiday, the average dropped more than usual. This pattern was observed across the local area and many parts of the UK.

Maybe* Place Insights showing the number of businesses in Epping Forest active on social media on a daily basis compared to nearby locations

How many posts do businesses make and how engaging are they?

Epping Forest businesses take to Facebook, Twitter and Instagram to create an average of 3700 pieces of content per day. Those social posts earn approximately 8 engagements per day. That’s about 13 engagements per post.

An extra long weekend over the bank holiday meant posting volumes slowed across the area. But engagement levels did not decrease. Staying active when customers are online is important. You may not be open, or able to respond as quickly, but a bit of engagement and some scheduled posts will help businesses post their activity levels.

Maybe* Place Insights showing the volume of social media posts by businesses in Epping Forest and others on a daily basis and the engagement with them

What was Epping Forest’s best performing social media post?

We’ve used the Maybe* Best post in a place tool to find Epping Forest’s best post on Sunday August 30th.

Let’s get dolled up! Never Fully Dressed creates urgency with their content. When a new line is added, they are quick on the gram with the specifics of when an item will go live. To support product, NFD will often head to stories to style up outfits providing inspiration, versatility and even more reasons to buy. Meanwhile the team is known to their audience by their first names, creating a personal relationship between the team and their customer.

 

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A post shared by neverfullydressed (@neverfullydressed) on Aug 30, 2020 at 1:04am PDT

What conversations do Epping Forest’s businesses create?

Nearby Essex leads in the hashtags used by Epping Forest’s businesses. Loughton features, as does the wider Essex hashtag. Car businesses dominate the conversation. The curiously named Marshallmoments is a great example of a local car dealership who regularly create content around their customers getting a new car.

There is little shop local and support local content but plenty of mentions of luxury, and boutique, fashion and style terms. Adding local calls to action to this will help engage the community further.

The conversation across Epping Forest and the surrounding area is a cheery one but occasionally can stray towards neutral. Being passionate and positive in content, will help boost the sentiment of the Epping Forest conversation further.

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Epping Forest across social media

Maybe* Place Insights showing the sentiment of the conversation topics most frequently used by businesses in Epping Forest and the surrounding area across social media