British High Street favourite, Topshop has announced that it will close all 11 of its US stores and 23 stores in the UK and Ireland. The fast fashion favourite has struggled in recent times, despite its global expansion, to maintain pace and position with shoppers.
Citing a challenging retail environment, and the emergence of online players, the brand is now closing its US business entirely and downsizing in Europe.
Maybe* listened to and compared the online conversation created by Topshop against boohoo, and Missguided (both emerging online players), to see what is driving customer behaviour and choice.