October 1 marked 'International Coffee Day'. So what better way to celebrate than to pour a little sugar on a local independent coffee shop perking up the world of social media. Being aware of national and international days that are relevant to your town, place or your business is an easy theme to create social media content around and drive engagement.
Every week we profile towns and cities across the UK, demonstrating what indie businesses are doing to stay active, stay connected, and inspire new and existing customers to shop and spend locally.
Next stop, Stow-on-the-Wold. Any business in any local place can apply these tactics. In fact, we’re working with the whole of the Cotswolds to help them make social media work for them in a bid to support recovery across the UK.
Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation has in common, you too can stage your own local social media love in.
Best on social media: Independent coffee shop leads with engagement
by Amy RountreeHow many businesses in Stow-on-the-Wold have social media accounts?
Maybe* Place Insights shows us that 52% of businesses in Stow-on-the-Wold, marked in yellow,, have social media accounts. That’s a lot higher than the wider Cotswold Local Authority who sees 32% of its businesses with social accounts and almost double the UK average of 28%.
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How many businesses in Stow-on-the-Wold create social media content every day?
Of those 52% of businesses active on social, an average of 28% of them are active every day. This number usually hovers at 30-32%, but a drop off on a Sunday which is observed throughout the Cotswolds brings that average down. Still, Stow-on-the-Wold see’s a higher percentage active on a daily basis than the Cotswolds as a whole.
Maybe* Place Insights showing the number of businesses in Stow on the Wold active on social media on a daily basis compared to nearby locations.
How many posts do businesses make and how engaging are they?
Stow-on-the-Wold businesses created an average of 500 pieces of social media content per day throughout September. Those social posts earn approximately 2,000 engagements per day. That’s about four engagements per post.
Engagement in Stow-on-the-Wold is stable throughout the week. Being active through the weekends will help boost this number for the whole town.
Maybe* Place Insights showing the volume of social media posts by businesses in Stow-on-the-Wold and others on a daily basis and the engagement with them.
What is Stow-on-the-Wold's best social media content?
Who fancies a cosy cup of joe with us?
We’ve used the Maybe* Best Post in a Place tool to find Stow-on-the-Wold’s best post on Friday, September 25.
The post came from The Coach House, a charming, little spot for coffee and cake. This post makes its opening hours clear for its customers. The Coach House is opening slightly later than normal so they can handle takeaways and the morning delivery rush without compromising safety. The post handles the safety information without being dull. It’s lovely, succinct and inspiring while still being reassuring and informative.
View this post on Instagram
What conversations do Stow-on-the-Wold’s businesses create?
Stow’s content uses both the Cotswolds and Stow-on-the-Wold hashtags. There is a mix of business sectors tagged such as fashion, interior design, art and luxury as well as a busy property conversation.
The conversation started positive in September but then strayed to neutral territory during the latter half of the month. Businesses need to make sure they use positive language in their posts to contribute to the sentiment of the whole town.
Key takeaway
Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. Learn from other businesses content to see what works to inspire a local community and keep track of upcoming national and international days to theme content around.
Wondering why using hashtags in the conversation about place matters? Read all about it.
WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Stow on the Wold's independents with the Maybe* team
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