Earlier this year High Street toy store The Entertainer purchased The Early Learning Centre from longtime stragglers, Mothercare. The Entertainer has continued to win the game at a time when other toy retailers like Toys R Us have not.
With a growing online business and a sizeable chunk of the children's market in their toy box, we explored what's working well for The Entertainer.
Maybe* listened to the online conversation created by and about The Entertainer through June 2019. In our three-part blog series, we explore how the toy brand is playing hard with social media and influencers.