Last orders for Eat Out to Help Out

We're gobbling our way into the final days of the government Eat Out to Help Out scheme. Here comes your last round up of content to whet your social media appetite. We hope all the knowledge has made your brains and imaginations a few pounds heavier, and you're still hungry for more.

It's a big thank you from the Chef at Brunswick House

The Chef at Brunswick House had a lot of thanks and praise for Eat Out to Help Out.  New customers trying new food, and a busier than usual August made the restaurant's month a roaring success. And they took to social media to share their happiness.

How to replicate the technique
If you're continuing the offer, let people know. If not just say, thank you. Whether you're using video, words, photos or graphics share what you've learned, celebrate your customers - new and old, and get ready to welcome them back again.

Hide London hides its pastries from no one

Hide London let its sweet tooth do the talking. Baked lavender madeleines with a side of cream and a steaming cup of coffee made for our penultimate best performing post.

How to replicate the technique
This one is simple. Food. Styling.

Dress up your Instagram, Facebook and Twitter with caffeine close-ups and sweet treat shots. Credit the photographer and then fill up your hashtag plate with relevant industry and local tags for easy content discovery.

The Potting Shed spins its Eat Out to Help Out plates a little longer

The Potting Shed in Guiseley has crafted its own Eat Out to Help Out offer for September, all on them, complete with its charmingly cute take on the official campaign assets.

Potters can expect the same offer they've enjoyed through August, but this time the bill for the discounted menu will be footed by the business themselves.

How to replicate the technique
Dust off your digital paintbrushes and be creative.

Plenty of businesses have decided to continue running the Eat Out to Help Out offer into September. If you're deciding to do the same, bringing your offer to life in your own branded way is a gorgeous way to stand out.

Hetland Hall Hotel makes Eat Out to Help Out extra local and extra long

The Hetland Hall Hotel in Dumfries has extended the Eat Out to Help Out offer into September. In addition the hotel has localised the campaign hashtags to make them relevant to Scotland, and to Dumfries.

How to replicate the technique
With lots of emojis, a compelling offer, clear terms and conditions, contact details, and a mouthwatering image, this post has all the right ingredients.

A wild and wonderful cause for celebration

Congratulations to Fodder in Northern Ireland on their special recognition from HMRC.

On top of that, the wild and wonderful outdoors eatery has scored an Eat Out to Help Out best post.

How to replicate the technique
Celebrate your good news and success with your customers and community. We all need positive news stories to keep us going.

It's a family affair

A lick of local paint from some close friends and family helped CSons cook up an Eat Out to Help Out best performing post.

With locally sourced paint generously applied to the walls of the cafe, the place is ready to welcome diners indoors for 50% off.

How to replicate the technique
Making sure you share the love with other local businesses really does create a sense of community. Be personal and help customers get to know you. Sharing is caring after all.

Preview Pizza alert

August 21st's best social media post in the Eat Out to Help Out campaign came from PR Director Richard Lee Massey.

Showcasing a mouthwatering pizza from Damichele London, a new restaurant that's not yet opened, using the Eat Out to Help Out hashtag was a great way to get some eyes on what to expect.

How to replicate the technique
Build up an appetite. Previewing your menu, new dishes and sneak peeks behind your kitchen scenes adds some intrigue and a personal touch to what you've cooked up for social media.

Access the tools to promote the Eat Out to Help Out scheme

New to Maybe*? Get started for free today to access Eat Out to Help out assets.

Existing Maybe* user? Book a  call so we can show you the campaign assets.

Your best posts

 

Knowing your best performing post helps you identify what your audience will respond to best. By exploring the best posts in the #EatOutToHelpOut AND #EatOutHelpOut conversations you can mimic the best approaches, or share the content from restaurants and cafes in your local place.

#EatOuttoHelpOut tracking

 

We have made the #EatOutToHelpOut and #EatOutHelpOut hashtag to all participating accounts in Maybe* so you can all engage with it easily and be influencers in the campaign and leverage it for your towns and businesses to greatest effect.

Every day we’re chatting through the best posts in our Facebook Group so join us there for more insights and to find out How to Make Social Media Work.