Hear ‘Independents Day’ and think Will Smith dragging an alien through the desert? Who doesn’t! But film trivia aside, here at Maybe*...
Case study - 30 June 2020
Crowd control and brand damage control go hand-in-hand at Bicester Village
Bicester Village was one of the first shopping destinations in the UK to experience the impact of COVID-19. As early as January the decrease in tourist...
Case study - 30 June 2020
Intu the void. Could the shopping centre owner have leveraged social media to keep customers engaged?
Last week shopping centre giant Intu announced it was entering administration. It’s a sad and frightening time for the people employed by the gro...
Case study - 29 June 2020
Where do shoppers turn to when they want a New Look?
Nineties and noughties high street fast fashion favourite looks set to face its second financial restructuring in as many years if landlords do not agr...
Case study - 26 June 2020
What makes for a best performing post? We ask Exeter
This week’s virtual tour of the best in social media across the UK takes us down South to Exeter. Exeter ranks 159th in the Maybe* benchmark of all U...