Proud parents drive social media engagement for kids’ brands
Recently it was sadly announced that Mothercare would close all 79 of its UK stores. Troubled for some time, the brand has failed to turnaround where o...
Case study - 21 November 2019
Independent and instagrammable coffee shops
In our last post about cafe culture for Bira members, we looked at the trends in social media content from independent coffee shops. With this in mind ...
Case study - 21 November 2019
What’s brewing within the independent Cafe Culture?
Maybe* has been providing insight to support independent and small businesses brew their social media strategies and their social media engagement. Thi...
Case study - 7 November 2019
What social media reveals about how the wellness trend will evolve in 2020
Maybe* has been working with Bira to provide insights that support indie retailers shape up their social media strategies and their social media engage...
Case study - 6 November 2019
‘Tidying up’ emerges as a big trend on social media for spring 2020
We’ve been profiling the conversations about cookware, homeware and DIY on behalf of Bira members for some time in order to help shape their social m...
