Who influences the conversation about department stores?
Maybe* listened to the online conversation created about John Lewis, Selfridges, Debenhams, Harvey Nichols, and Fenwicks through the first three weeks ...
Case study - 5 October 2019
How to cook up a recipe for success on social media
In our last post about Cookware for Bira members, we looked at the impact of travel on inspiring conversations about cookware. In our latest post, we t...
Case study - 4 October 2019
Community events give department store customers the feels
We recently explored the impact that locally relevant messaging and local community engagement has on the conversations about shopping centres. Using s...
Case study - 30 September 2019
Beauty brands drive and influence the conversation about department stores
To date we’ve focused our insight pieces on how active brands are on social media and how effectively retailers are engaging customers with their con...
Case study - 24 September 2019
Who’s influencing the social and savvy customer?
In a time where the UK high street seems to lose another retailer by the week, both B&M Bargains and Primark have continued to trade strongly in st...
