Personality presents an opportunity for retailers on social media
Our last blog for Bira showcased there is a desire to shop indie and shop locally for gifts. In order to help you make the most of this opportunity, we...
Case study - 9 July 2019
It’s not about your business, it’s about the customer – a lesson from The Entertainer
Earlier this year High Street toy store The Entertainer purchased The Early Learning Centre from longtime stragglers, Mothercare. The Entertainer has c...
Case study - 5 July 2019
Social media content for gifting should be topical and relevant
We recently showcased some of the benefits independent gifting businesses have over larger online players. Since then, we’ve been unpacking some of t...
Case study - 4 July 2019
Gifting businesses struggle with what to say on social media
Our last blog about gifting demonstrated how independent bricks and mortar gift shops have an edge over online retailers. Since then we’ve been busy ...
Case study - 3 July 2019
How charities can use social media to educate, support and raise funds
We recently revealed how the charity Ovarian Cancer Canada increased donation rates by 250% through the use of Chatbot technology. In our two-part b...
