Social media has fundamentally changed the way you market your business. You have access to potential customers 24/7 who you can target based on their ...
Insights - 10 February 2019
How Ovarian Cancer Canada is exploring social listening and chatbots
Maybe* is stepping into the world of charities with our first client, Ovarian Cancer Canada (OCC). Our plan has always been to use our tech for good; h...
Insights - 8 February 2019
How consumers are shopping this Valentine’s Day 2019
To get to the core of Valentine’s Day trends for 2019 we asked over 3,000 shoppers who, what, where, why, and how much they will be spending on their...
Insights - 7 February 2019
90% of the online conversation about John Lewis is positive
The majority of online conversation about John Lewis over Christmas is usually led by its annual Christmas advert. But what else can we learn about the...
Insights - 6 February 2019
What Lush has achieved by being unapologetically authentic
Ever committed to the eco cause, Lush routinely discounts only what is left of its Christmas stock in-store, rather than create excess product that mig...
