We’re talking about fame. No need for 80s-inspired leg warmer-loving stage school movies here though, this is about leveraging fame in place. Knowing what your town or city is famous for is a great asset when curating your business' social media content.
To demonstrate, we’re off to Cirencester to show you how one town and its businesses create conversation around common themes relevant to the area. You can easily apply this approach to your place. We’re working with the whole of the Cotswolds thanks to support from Cotswolds District Council to help businesses make social media work for them to support recovery in the area.
Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation has in common, you too can play the 'fame game'.
How Cirencester businesses are playing the fame game with social media content
by Amy RountreeHow many businesses in Cirencester have social media accounts?
Maybe* Place Insights shows us that 58% of businesses in Cirencester marked in yellow are active on social media. That’s a great number and higher than the UK average both pre and post lockdown. Good work!
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How many businesses in Cirencester create social media content everyday?
Of those 58% of businesses, 30% of them are active every day., dropping off on the weekend which is fairly typical. It looks like across the wider Cotswolds area, Wednesday is a busy day for social media activity. Trying to keep this stable through the week to maintain communication levels with customers will boost that percentage for Cirencester as whole.
How many posts do businesses make and how engaging are they?
Cirencester businesses take to Facebook, Twitter and Instagram to create an average of 2,000 pieces of social media content per day. Those social posts earn approximately 21,000 engagements per day. That’s about 10 engagements per post - a reasonable average for content without the support of paid advertising.
Engagement in Cirencester tends to be at its highest Tuesday through Thursday, so businesses in the area should make sure they are particularly active on those days.
What is Cirencester’s best social media content?
We’ve used the Maybe* Best Post in a Place tool to find Cirencester’s best post on Wednesday 9th September.
Jacks in Cirencester makes us hungry. Its instagram feed is loaded up with syrup-drizzled pancakes, cream teas, and juicy burgers. Nom, nom.
Its best post screams "brunch" at us while the hashtags in the content incorporate locally-relevant terms as well as foodie-specific ones. We also appreciate the business has kept its hashtag count light, though the same probably can’t be said for the calories, but YOLO! (You Only Live Once. . . in case you're not 'down' with the social lingo )
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What conversations do Cirencester’s businesses create?
Cirencester sits at the heart of the local conversation and is surrounded by art and design conversations. Shopping and other local hashtags such as Gloucestershire and Cotswolds also feature.
Getting a blend of conversations across the local place, what your area and business is famous for and support for shopping local makes for a great formula all local businesses can follow to make themselves and their area shine.
The conversation across Cirencester and other Cotswolds towns is a pleasant and perky one. Keeping content upbeat, positive and happy goes a long way to keeping the conversation scoring positively.
Key takeaway
Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. When one business thrives, others can follow suit by participating and engaging in the local conversation.
Celebrating a place and what it is famous for is a great way businesses can contribute to the success of a town and all its businesses.
Learn more about how Maybe* is working with Cotswold District Council.
WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Cirencester's independents with the Maybe* team
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