Serving up the best of the social content in the Eat Out to Help Out Campaign

Double helpings at The Farmers Arms

The Farmers Arms at Shadforth have served a double helping of Eat Out to Help Out content this week. Not only are they extending their offer into September, but there's a free meal up for grabs too.

How to replicate the technique
Rewarding customers with an extension of the offer is a great tactic. But using a competition with a sharing and liking call to action is a smart way to get more eyes on your content. Plus even if everyone can't win the main prize, there's still some tasty leftovers for everyone else.

Eat Out to Help Out at your local London Cocotte Rotisserie

Cocotte Rotisserie looks the perfect spot to enjoy your Eat Out to Help Out discount with friends, a bottle of vino.

How to replicate the technique
Reminding customers of where your locations are by using local hashtags keeps you locally relevant. In addition if you're on platforms like Deliveroo or Just Eat, make sure you use the opportunity to tell customers that. If they loved your dine in experience, offering them a dine out is a Brucey bonus.

Vegan Food UK's Eat Out to Help Out tribute to a fast food classic

Blogging and Vlogging enthusiasts  Vegan Food UK took us on a trip to Mighty Weiners in Bournemouth. 

Earning the best Eat Out to Help Out social media content of Tuesday August 18, the vegan loving influencers plated up a vegan take on a fast food breakfast classic.

How to replicate the technique
If you know you have quite the mouthful to share in your post, emojis are a fun way to punctuate sentences and paragraphs.

Asking simple questions to ask your audience to tag one another in, is a great way to build engagement.

Costa Coffee keeps it simple

August 17th's best social media post in the Eat Out to Help Out campaign came from Costa Coffee.

The national chain keep it simple with a short post and image.

How to replicate the technique
It can be challenging to keep coming up with new and creative content ideas. But there's no harm in keeping it simple.

The High Street favourite do not go overboard on the hashtags, and while terms and conditions are not that exciting, they are important. Referencing these helps you avoid disappointing customers.

Blackpool BID shows how it's done

August 16th's best social media post in the Eat Out to Help Out campaign came from Blackpool BID.

The BID did a great job announcing one of its businesses reopening and participation in the scheme, and we loved the level of detail they provided.

How to replicate the technique
Blackpool BID have used all the essential ingredients to support a local business.

Emojis punctuate the headlines of the post and all important contact details are provided for the restaurant. The post has a nice clear image of the business they are supporting and it makes a friendly request for shares.

The Henrietta Hotel literally encourages Eating Out to Help Out

Covent Garden's Henrietta Hotel has gone discreet about its participation in the Eat Out to Help Out scheme.

Choosing to simply reference the Eat Out to Help Out hashtag in the copy of its Instagram post, the hotel has let its gorgeous Al Fresco terrace do the talking for it. What a wonderful spot to enjoy a lunch and a glass of wine with friends, while watching the world go by.

How to replicate the technique
The food is just one part of what makes a great dining experience. If you've got a beautiful atmosphere, a gorgeous terrace and are drizzling on the ambience, share it.