Social media content inspiration for travel and tourism

userby Kate Whittington

If you're stuck for content inspiration for travel and tourism, then we have you covered. We've packed our social media suitcases and taken a tour of the best social media posts by travel businesses. Expect social media tips to create wanderlust and inspire visits.

Travel Bag

Need some escapism? This comical post from Travel Bag really captured the mood of the travel deprived.

How to replicate

Try and strike the right chord and reflect the potential mood of your audience with your travel social media posts to inspire engagement.

See more from Travel Bag

Travel and Leisure

Travel and Leisure lead with wanderlust with this dreamy post on Instagram.

How to replicate

It’s not hard to see why this Instagram account has a colossal following with such a stunning gallery. Make sure you are inspiring your audience with high quality photographs and beautiful locations.

See more from Travel and Leisure

Air BnB

This post from self-catering aficionados Air BnB was a real hit on Instagram and now we are all lusting over secluded riverside cabin vibes.

How to replicate

Seek out seasonal moods when planning your travel content.

See more from Air BnB

 

View this post on Instagram

 

A post shared by Airbnb (@airbnb)

Visit Scotland

Another awe-inspiring image here. This time a little closer to home. Visit Scotland proves you don’t need to be poolside with cocktails to inspire itchy feet if you’re a tourism body on social media.

How to replicate

This post is a great example of user generated content. To replicate, consider asking your followers to contribute to a hashtag and always remember to credit the source.

See more from Visit Scotland

Emirates

Emirates swoops into the top ten travel posts showcasing their luxurious premium economy class on Instagram.

How to replicate

Keep your followers bang up to date with your business offerings.

See more from Emirates

 

View this post on Instagram

 

A post shared by Emirates (@emirates)

Visit Austria

If it's the season for snowy get-aways, Visit Austria is seriously tempting us to book one with this delicious apres-ski picture!

How to replicate

The top travel businesses on social media all have eye-wateringly beautiful images that perform best on Instagram. This platform is where you’ll find your potential customers scrolling for escapism and travel inspiration.

See more from Visit Austria

 

View this post on Instagram

 

A post shared by visitaustria (@visitaustria)

Virgin Atlantic

Location, location, location! New York is a bucket-list worthy trip for many. There's no surprises then that this iconic destination has made the top ten travel posts thanks to Virgin Atlantic.

How to replicate

Bucket list destinations make great content inspiration for travel businesses. Invite followers to comment their own bucket list to drive engagement and create discussion.

See more from Virgin Atlantic

Soho House

Soho House makes breakfast in bed look just as appealing as a sun-lounger in Bali here with yet another piece of quality user-generated content.

How to replicate

The best travel businesses utilise user-generated content to its full potential, after all, the best photos we take are usually when we’re on holiday.

See more from Soho House

 

View this post on Instagram

 

A post shared by Soho House (@sohohouse)

Four Seasons

Four Seasons performs well in the engagement stakes on Instagram and it’s no wonder with posts like this. Where do we book?

How to replicate

With people planning their long overdue 2022 holiday’s make sure you are present on social media with all the wanderlust they need.

See more from Four Seasons

Tourism Ireland

Content inspiration for travel is always image led and this stunning photo certainly shows off Ireland in its best light.

How to replicate

If you’re promoting a local place be sure to shout from the rooftops about how wonderful it is.

See more from Tourism Ireland

 

View this post on Instagram

 

A post shared by Ireland (@tourismireland)

Key takeaways

  • Crisp, high quality photographs are a must for travel related content.
  • User Generated Content is a key part of the top travel businesses' social media strategies.
  • Instagram is the best platform for travel agents and tourism on social media to create wanderlust and inspire visits and bookings.
  • Pay attention to seasonal travel trends in the industry.

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