by Amy RountreeThe UK weather is rarely a positive talking point. As Summer drew to a close, the kids went back to school and October brought with it a change of season and a change of sentiment in social media conversations.
The plummeting temperatures are having a noticeable impact on the tone of conversations online. Businesses need to ensure that the doom and gloom of dark nights and grey skies is countered with inspirational social media content that celebrates cosiness, festivities and warmth. Everyone knows it’s getting colder, so businesses shouldn't fall prey to the seasonal negativity, as it risks bringing an entire place’s sentiment score down.
Maybe* is committed to supporting local recovery across the UK through social media. This week we’re off to Kenilworth, where business social media use is in line with the UK average, to see what their best practice social looks like.
Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation sounds like in any town or place, you can replicate the successful tactics no matter where you are.
