Eat, drink, and spread the ‘shop local’ message!

userby Amy Rountree

It’s Christmas time and spreading the 'shop local' message is in full swing. Every week we take a virtual tour of towns across the UK to see what businesses are up to on social media and how they are bringing their places to life. Next stop, Chipping Campden.

Don't forget, these tactics can be applied to any town, no matter what the size or location.  In fact we’re working with the whole of the Cotswolds to help them make social media work for their businesses across the district.

Maybe* Place Insights allows you to benchmark the social media activity, posts, engagement, sentiment and conversation topics of all businesses within your place. When you know what the local conversation has in common, you too can spread the 'shop local' message to support other businesses in your area.

How many businesses in Chipping Campden have social media accounts?

Maybe* Place Insights shows us that 34% of businesses in Chipping Campden, marked in orange, have social media accounts. That's a great number and higher than the average across the wider Cotswolds.

Maybe* Place Insights showing the number of businesses in Chipping Campden and some of the surrounding areas

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How many businesses in Chipping Campden create social media content everyday?

Of those 34% of businesses, 30% of them are active every day. This number gets up to 36% some days, which is a great effort. Activity rose as businesses were able to re-open, however maintaining these levels of activity is important, rather than just having a flurry of activity on re-opening.

Maybe* Place Insights showing the number of businesses in Chipping Campden active on social media on a daily basis compared to nearby locations

How many posts do businesses make and how engaging are they?

Chipping Campden businesses create an average of 140 pieces of social media content per day. Those social posts earn approximately 4,000 engagements per day. That’s about 29 engagements per post.

Chipping Campden businesses are creating less content than they were when we last toured the area, but engagement is over doubly demonstrating that the content that is being produced is resonating a lot more with residents and visitors.

Maybe* Place Insights showing the volume of social media posts by businesses in Chipping Campden and others on a daily basis and the engagement with them

What is Chipping Campden’s best social media content?

We’ve used the Maybe* Best Post in a Place tool to find Chipping Campden’s best post on Saturday, December 12th.

Da Luigi Bistro is gifting all the shop local support this Christmas. Calling out two other local businesses and florists that have helped get the bistro ready for Christmas. The Instagram image of Da Luigi’s shines like a star on top of the tree.

What conversations do Chipping Campden’s businesses create?

The Cotswolds hashtag forms a bigger part of the local Chipping Campden conversation than Chipping Campden itself. A national campaign from the Co-op dominates the conversation as it has been localised and there’s a smattering of Christmas conversation.

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Chipping Campden across social media

What’s the tone of the conversation?

The conversation across Chipping Campden veers off the positive course with a lot of neutral conversation bringing down the overall score. Businesses need to think about the language they are using in posts and lift spirits. However as the town was under a national lockdown for much of November and into early December, naturally words like ‘restrictions’ or ‘non-essential’ which are a necessary component of content, will bring the score down.

Maybe* Place Insights showing the sentiment of the conversation topics most frequently used by businesses in Chipping Campden and the surrounding area across social media

Key takeaway

Sharing local social media accounts that have helped your business shine, returns the favour and is a bell ringing endorsement for a whole place.

Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. When one business thrives, others can follow suit by participating and engaging in the local conversation.

Maybe* is a social media engagement platform that provides easy to use tools for you to engage with customers, and insights so that you can make social media work for your business.

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