Maybe* has been helping independent retailers craft their social media strategy with content that showcases what great social media engagement looks like. But beyond creating great content, using social media analytics can help you keep an eye on emerging trends which you can use to inform your product buys and marketing campaigns.
While your customers are likely currently caught up with Christmas, we know that you’re already looking further ahead to 2020. So we’ve listened to the conversation about growing your own. From plants to produce, we’re springing forward a few months to see what customer needs and wants might come to bear fruit.
Spring forward with your content marketing strategy for social media
Looking at the details
There were 18,724 conversations featuring the hashtag #growyourown in October alone. And 94% of those conversations took place on Instagram. If you’re not instagramming your garden now would be a great time to start. Find out how.
Where should you be sowing your seeds?
If you want to reach customers in the spring and be inspired by what they’re up to, what they’re planting and what they’re focusing their green-fingered efforts on - Instagram should be your first port of call.
It may come as no surprise that for today’s garden loversthe spoils are not just in the beauty of a well-tended lawn, but also in overall wellness. 10% of conversations featured #microgreens. Colourful and bang on the health conscious trend, from sprouts to seeds, this nutrient-rich, flavoursome fare will be shooting up everywhere.
The early bird catches the worm
Spring planting and spring florals are on the minds of garden enthusiasts. Whether it’s turning over soil, cleaning up the garden, planting bulbs or ordering ahead- over 600 of the 18,724 featured ‘spring’. You should rise with the larks and get in on the action to encourage conversation and ensure that you’re front of mind for all things from the decorative, daffodils, and delicious.
Cream of the crop
It’s not too soon to be looking ahead...your customers already are. To get ahead of spring 2020s grow your own trend focus on nutrition, wellness, tidying products and spring decor. Instagram makes for fertile soil to start planting your own inspiration or gleaning it.