Social media has fundamentally changed the way you market your business. You have access to potential customers 24/7 who you can target based on their interests.
So you’ve set up your social accounts and you post regularly to Facebook, Twitter and Instagram, maybe you even schedule your posts using Hootsuite or Sprout Social, but you’re not generating the sales you’d hoped for.
It’s a common misconception that simply posting to your own social channels will help you generate more customers. Think of it like shouting your message from the top of a mountain and hearing nothing but an echo back.
Your business may be doing a whole lot of talking, but not a lot of listening to customers, which is where the problem lies.