How stunning social media content can bring your Instagram profile to life

userby Amy Rountree

This week on our virtual tour of the best social media content in the UK, we’ve made a stop off in Lincoln. By using the Maybe* Best Post in a Place tool, we've unearthed the best of Lincoln’s social media content. Take a look to see the impact of great social media content, then give it a try with your own content to see if it impacts the amount of engagement, improves sentiment or increases your reach.

See for yourself how a local artist Laura Andrew is bringing her artistry to life via Instagram and engaging audiences with her bouquets of peonies and roses.

Laura Andrew Studio paints a pretty social media picture

Laura Andrew is a local Lincoln artist selling beautiful watercolours and her work is looking pretty in pink.

The Instagram feed provides details to get in touch, purchase work, and provides plenty of gifting inspiration for the local area.

 

View this post on Instagram

 

A post shared by Laura Andrew (@lauraandrew.studio) on

How to replicate this technique

Provide all the contact details for your business and use hashtags so your content is discoverable to your audience.

Don’t be afraid to add local hashtags, or hashtags that flag you as an independent business.

How to find the best performing post in a place

Rounding up some of Lincoln's best local businesses on social media

Key takeaway

Knowing your best performing post helps you identify what your audience will respond to best. By exploring the best post in an entire town, or sector, you will build an understanding of what makes your target customer tick and be able to engage them effectively and connect with them more frequently.

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables independent businesses make social media work for them.

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