Maybe* reveals the best gift brands on social media and their best posts. The insight shows the businesses who are most successfully engaging and selling to customers seeking inspiration for the season of giving and beyond. See what gifting businesses are doing on social media and replicate the technique yourself by trying out a few of their winning tactics.
The best gift brands on social media revealed
Pandora
Pandora is one of the top luxury gifting retailers so it’s no surprise to see them in the top ten. This post featuring some cute, stackable silver rings, perfect for adding some festive sparkle to any outfit, went down a storm on Instagram.
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The White Company
No matter the season, comfort is always King or Queen. Whether you are buying gifts for yourself or your loved ones The White Company knows that cosy socks are always a winner.
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Neom
King of luxury candles, Neom, created a buzz on Instagram with the offer of some free gifts.
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Biscuiteers
Biscuiteers biscuits tick all the right boxes for a great gift — beautiful packaging, hand-made, an Instagramable aesthetic and unique designs. This post showcasing their Christmas collection was the top post under the #GiftIdeas hashtag. Their Instagram posts use easily discoverable hashtags that are relevant to their business, this creates another way for customers to find them.
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Oliver Bonas
Oliver Bonas have a varied offering for gifting and keep their social media consistently on brand with warmth and sharp styling.
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Selfridges
If you’re stuck for gift ideas, Selfridges is sure to have the answer. This post on Instagram is getting their customers into the spirit of Christmas gifting by letting them know they can get hold of some Jo Malone goods at their London market event.
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John Lewis
John Lewis features in the Top Ten gifting retailers with this Cyber Monday deal. Their caption is the perfect mix of friendly and informative giving their customers everything they need to get into the Christmas gifting spirit.
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Waterstones
This tweet from Waterstones hits all the right spots for a perfect gifting social media post making the copy food themed and relevant to the author in question.
Maybe it's the cold nights or maybe it's just Adam Driver but we keep thinking about good soup. @NigelSlater is another man who knows how a humble dish can still be very special. His beautiful new book would make someone the perfect gift this year: https://t.co/w0EVBIMtg9 pic.twitter.com/4X3SxbSdoQ
— Waterstones (@Waterstones) November 28, 2021
Boots
During the festive period Boots firmly position themselves as a go-to gifting retailer and this year's big budget Christmas advert goes all out to highlight this. This video post on Instagram earned Boots double the amount of engagement it usually sees.
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Key takeaways
- The best gift brands on social media make gift shopping easy by offering ideas for every family member, as well as tempting us into self-gifting.
- Ensure you are using your Instagram captions to communicate effectively with your customers.
- There’s no getting away from it, video content rules on social.
- Encourage your followers to share your content for maximum engagement and reach. The easiest way to do this is with a simple competition.
- Make sure you are getting the most out of your hashtags.
- The best gift brands on social media make gift shopping easy by offering ideas for every family member, as well as tempting us into self-gifting.