Here at Maybe* we love rounding up the best of social media content across sectors and geographies. And this time we’re virtually hopping on the District line, which is of course running to its own unreliable schedule, and visiting Putney for a sniff around the best of its independent retailers’ social media posts.
Listening and engaging in the conversation about place such as #Putney helps indies keep their finger on the pulse of what makes locals tick and connect them to customers local and beyond. Let’s see who’s been doing it well and what you can learn from it.
The best of Putney’s independents’ social media posts
by Amy RountreeWhat was the best performing post?
The best performing post accolade in terms of engagement from June 1- June 14 goes to Putney’s Mac Factory. And Holy Macaroni! The Mac Factory does things with Mac and Cheese which makes Maybe* salivate.
The Instagram post features a big juicy burger - apologies to all the herbivores out there. It’s a double stack, loaded with cheese and lashings of sriracha and it is SO ready for its close up.
Putney’s residents can lick their lips safe in the knowledge that ‘The Street Fighter’ burger is but the click of a Deliveroo order away.
View this post on Instagram
View this post on Instagram
Positively Putney
Positively Putney is the local BID. In a bid (pun very much intended) to inspire interaction and social engagement from the community, Positively Putney launched #shareourputney.
The simple campaign encourages local residents and businesses to get social and share the best of the independents in the local area across social media using the hashtag #shareourputney, truly making for inspiring indie insta content.
How to replicate this technique
First up The Mac Factory are no strangers to serving their Instagram feeds with deliciously styled shots that show the right amount of ooziness, gooeyness and juiciness to momentarily make you want to lick the screen. Don’t be afraid to get in close on your foodie shots.
The caption is not over tagged with usernames or hashtags. Where hashtags are used, the business has just used the putney place hashtag #putney. This makes it discoverable by anyone with an appetite and looking for a little South London eatery inspo.
Use Maybe* to listen and engage with the local conversation about a place to increase your own reach within the local conversation
Key takeaway
Maybe* provides a platform that enables indies to communicate and support one another in their local areas, growing business from existing customers and new ones via social media.
Knowing your best performing post helps you identify what your audience will respond to best. In the case of independent retailers that often means demonstrating you are human and proud of your local area. Afterall, sharing is caring. By exploring the best post in an entire town, or sector, you will build an understanding of what makes your target customer tick and be able to engage them effectively and connect with them more frequently.
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