August 10 - August 16 was Shop Local Week in the UK. The #shoplocal conversation on social media has always been a busy one. Since COVID-19, the importance stressed on shopping locally and lending support to UK independent businesses has rocketed. We’ve taken a look at the conversation and identified the best post from Shop Local Week. If you're not currently much of a hashtag-user, this may change your mind!
See how Sourdough Sophia rises to the top of Shop Local Week
by Amy RountreeSourdough Sophia rises to the top of Shop Local Week
Located in North London’s charming Crouch End, Sourdough Sophia turns out her beautifully baked sourdough breads and pizzas. Her Instagram account is laden with tutorials, foodie close ups and delicious doughs to get your mouths watering.
View this post on Instagram
During Shop Local Week, Sophia cooked up a delicious pizza which with over 2700 engagements was the next performing post using the 'shop local' hashtag.
How to replicate this technique
To hashtag or not to hashtag, that is the question. Hashtags are a useful search tool, but not just for instagram users to find inspiration, find you, and follow you. You can also use hashtags to identify conversations you want to listen to and engage with, and inform what content you want yours to sit alongside.
The jury is out on how many to use, but like Sourdough Sophia, you will benefit from using the tags most relevant to your business.
Maybe* makes it super easy to follow the hashtags most relevant to you and engage.
How to add a hashtag conversation
Key takeaway
Let’s make every week, Shop Local Week. The #shoplocal conversation is currently available to everyone for free in the Maybe* platform. Following and engaging with this conversation at a national level will give you a sense of what’s working for UK independents across the country. You can also follow and engage with the conversation in your location to show support for the other businesses in your town and place.
Learn more
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