If you're stuck for content inspiration for accessories, jewellery and lingerie during gifting season, then we have you covered. We've lovingly compiled the best social media posts by those businesses who set hearts on fire. Expect social media tips to create lust-have engagement.
The best social media posts by accessories and lingerie businesses
by Kate WhittingtonVictoria's Secret
Queen of luxury lingerie retailers, Victoria's Secret, have been promoting their limited edition Valentine’s Day collection since the beginning of January to make sure they remain number one for lingerie social media content.
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Chanel
Chanel is one of the top luxury fashion retailers and they don’t shy away from accessories social media content. Their Instagram is heavily focussed on their new spring summer make-up collection and this new jewellery collection modelled by their ambassador du jour Jennie Ruby Jane.
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Prada
Top fashion brand Prada also concentrate heavily on their accessories range, Their followers are easily signposted to gifting with the hashtag #pradagifts.
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La Perla
La Perla pride themselves on classic, luxury lingerie made to last a lifetime and this USP shines through on their social media channels. They received a spike in engagement on this video Instagram post.
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Bluebella
Relative lingerie newcomer, Bluebella set pulses racing on Instagram. Their content can frequently be found in the best social media posts. As well as sumptuous and sexy styling, Bluebella is famous for its inclusive celebration of all shapes, sizes, skin tones and genders, and puts self-love firmly at the heart of everything they do.
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Accessorize
High street accessory giant, Accessorize get to the point with this Instagram caption. Keep things simple for your followers. The best social media posts signpost customers to your products.
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Agent Provocateur
Agent Provocateur, founded by Vivienne Westwood's son in 1994, have stayed true to their provocative, sultry brand style throughout, often using supermodels and actresses in their campaigns. This post was an engagement hit on Instagram with over 15k likes and 65 comments.
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BooHoo
Online fashion giant Boohoo has always had a stronghold in the lingerie sector so it makes sense to look to them for lingerie social media tips. This post racked up engagement with a collaboration with a plus size model and fashion influencer. Make sure your content is inclusive!
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Monki
Monki combines accessories and lingerie with this fun limited edition Valentine’s day collection.
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& Other Stories
High street fashion retailer & Other Stories have a large, engaged audience on Instagram. One of their best social media post rounds up their accessory gifting ideas for Valentine’s day in a neat little package.
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Key takeaways
- Instagram is the top social media channel for engagement with accessories and lingerie retailers.
- Customers are used to shopping in one click on Instagram, make it as easy as possible for them to buy your products.
- Collaborate with influencers to increase your reach and show your products out in the real world.
- Give your customers plenty of gift ideas for holidays relating to your business. And remember gifting can be about self treating.
- Be inclusive and diverse. Your customers need to recognise themselves in your imagery in order to be inspired to engage and crucially, buy.
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