In late March we joined digital conference Retail Transformation Live to discuss what we’ve learned about COVID-19 so far and how businesses can collaborate and share learnings over this time.
Using the Maybe* social media listening tool we have explored a small sample of data from a city in the UK to understand what was being said about the virus from late February 2020. In addition we have looked at the responses of some retailers across Europe and the impact those responses have had on brand sentiment.