If you're stuck for content inspiration for florists, then we have you covered with our social media tips. We've lovingly arranged a beautiful spray of the best social media posts by florists. So take a deep inhale and get ready to copy the winning moves for yourself.
Top social media tips for florists to increase engagement
by Kate WhittingtonInterflora
Interflora have an active Instagram with a large following. They focus on seasonal holidays and run regular competitions to keep their followers engaged. This small, playful campaign to make sure men are given blooms too received thousands of likes and comments.
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Bloom & Wild
Bloom & Wild’s captions highlight the core of their business: thoughtful gifting to your loved ones any time of the year.
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Haute Florist
Haute Florist let their beautiful product take centre stage on their Instagram and use plenty of hashtags to help them get discovered by new customers.
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Plantology
Plantology, a local florist and plant shop in Sheffield, are one to watch on social media. Their Instagram is just as polished as the big players and they are bang on trend with their botanical arrangements and plant offerings.
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The Allotment Florist
These days, sustainability is hugely important and the floristry world is no different, especially within the wedding industry. The Allotment Florist’s Instagram is simple, beautiful and gives their followers a clear insight into their brand values.
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Freddie's Flowers
Flowers don’t always have to be for gifting. Freddie’s Flowers is an online flower delivery service much like Bloom & Wild, except their USP is self-care, as explained with this witty, engaging video. Having a face behind the brand helps build a relationship with your customers, ultimately meaning more engagement on social media, and more sales.
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The Happy Blossoms
Dried flowers were a leading floral trend in 2021. Sustainable, cute and ideal for rescheduled weddings, these cost effective bouquets took over Instagram and they look set to stay. Market leader, The Happy Blossoms, are an Instagram hit with their signature bold, bright blooms and
perfectly polished images.
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Arena Flowers
Arena Flowers pride themselves on being the UK’s most ethical florist, championing seasonal blooms like these gorgeous tulips. Their Instagram is a mix of photography and quote boxes with hints, tips and reminders about their subscription service.
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The Little Botanical
The Little Botanical offers online plant delivery and has a huge following on Instagram, indicating the house-plant trend is firmly set to stay. Their Instagram includes house-plant styling inspiration and some great examples of the ever-popular plant meme.
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Patch Plants
Patch Plants are another online plant retailer with a large, engaged following. They have a mix of content and their plant meme’s receive the most engagement. This post is a great example of user generated content.
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Top social media tips for florists
- Instagram is the top social channel for florists.
- Follow key industry trends and tie them into your content.
- Connect with your followers by using your social channels to show them the face behind the brand.
- Present your clear brand values and offer tips and hints for flower and plant care.
- Mix up your content with meme’s, user generated content, videos and giveaways.
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