At the end of the financial year, B&M Bargains reported a year on year profit of 9%, and more recently have announced plans to open 50 more stores.
Earlier this year Primark opened its Birmingham Bullring store. At over 161,000 square feet it’s the chain’s largest outlet in the world and it’s pulling in shoppers by the busload - quite literally as tour companies across the UK are now offering coach trips for bargain hunters.
Where the UK High Street seems to lose another retailer by the week, both these brands have managed to survive and thrive despite their lack of e-commerce presence. What they lack on e-commerce they make up for on social media, with both brands using Instagram, Facebook and Twitter to their advantage.
Maybe* listened to the online conversation created by and about Primark and B&M Bargains throughout August 2019. In our three-part blog series, we explore how the brands are appealing to a social and savvy shopper.