Knowing how your social media activity stacks up against competitors in your industry or location enables you to gauge how well your content is being received and provides ideas and insights into what might work for your organisation.
Here we’re looking at the social media output and engagement of organisations in Leicester. The city ranks 10th in Maybe*s benchmarking of UK towns and cities with 61% of its businesses having social media accounts and 38% of them actively posting. We’ve reviewed the social media content, engagement and sentiment of some of Leicester’s businesses throughout February to March so you can see what’s working, what isn’t and get some takeaways to fine tune your own social strategy.
Keep reading to see who is doing well in Leicester...