Ever committed to the eco cause, Lush routinely discounts only what is left of its Christmas stock in-store, rather than create excess product that might go to waste.
This year it did also extend its discounting to online, but only while stocks lasted. But rather than suffer at the hands of critics, bemoaning the short supply of online bargains, the brand has continued to trade well and remain a High Street draw for shoppers who value their authenticity.
Liverpool recently became home to the world's largest Lush store and Manchester saw the brand go ‘naked’, or completely plastic free, both generating large amounts of positive publicity for the brand.